One logo unites the shopping centre’s entire product range
Client
Zamio
A visual identity and print system for a shopping centre with a very broad range of products. The logo needed to remain neutral and flexible across every category.
Scope of Work
Graphic Design
A logo that works on every shelf.
Zamio sells everything from toys to food, so the logo is seen by very different customers in every aisle. Its shape had to remain clear and distinctive whether it appeared on a poster or a box.
Readability across generations
The visual direction balances a contemporary look with accessibility. Clean typography feels neither too youthful nor outdated, allowing the brand to speak to teenagers and older customers without changing its identity.
Posters with a restrained colour palette
The poster system uses a limited palette and relies on contrast, scale and clear hierarchy. The result is modern, easy-to-read communication that works without loud colour.
